Rockwell moves ahead under Nosbusch
Rockwell was once an aerospace conglomerate (rockets, chips, auto parts)
with $13 billion in sales. Then in 1985 it outbid Siemens and others,
paying $ 1.6 billion to buy privately held Allen-Bradley, the US leader
in programmable controls. Don Davis, a long-term A-B employee, rose
to corporate leadership and helped Rockwell to spin off, or sell off,
all the other businesses. Rockwell Automation emerged, a pure-play
automation business leader, with only about $4 billion annual revenue.
When the industry recession came some years ago, Rockwell Automation
stagnated, cutting back to achieve profit objectives. Programmable
controllers were now commodities, and Rockwell moved into software
and industrial networks. Global Manufacturing Solutions (GMS) was
formed to offer systems integration, competing with the company's
own systems integrator sales channels.
Don Davis, now 64, has handed over the CEO reins to Keith Nosbusch,
while still remaining Chairman. Keith Nosbusch, 52, began his career
at Allen-Bradley as an electrical engineer and rose to become President
of the Controls Division. He's a decent manager, but doesn't seem to be
able to re-motivate his troops, many demoralized by continuous cutbacks.
At the recent RA Automation Fair, things seemed upbeat. A knowledgeable
industry analyst reported that RA technologies are really coming together
- perhaps the best (outside of Emerson Process) for integrating all
platforms, and broader by far than Emerson. It seems like the Distributors
are on board for the new ways of selling. The key thing missing was Keith
Nosbusch; no keynote speech, no mingling; he wasn't anywhere to be seen
(someone said he was there for just one day out of the three). The Rockwell
weblog reports a key perception problem - Keith Nosbusch is a detail-driven
workaholic, while Don Davis seems to spend all his time with Wall Street
analysts. Neither has the charisma of say a John Berra of Emerson.
Interesting new people shift: Kevin Roach, VP at GE Fanuc has joined RA
to take over Rockwell Software. Kevin is a smart guy, who sold his tiny
company Sensor-Pulse to Total Control Products, which itself was bought
by GE Fanuc. Kevin was given responsibility for Cimplicity software
and was instrumental in the purchase of Intellution by GE-Fanuc from
Emerson. Now it will be interesting to see how the demotivated Rockwell
Software group fares under Kevin Roach's leadership.
Rockwell Automation has grown about 5% this year, with revenues of $4.3
billion - mostly hardware, software and systems/maintenance contracts,
with some electric motors and drives. All the tough cost-cutting has
resulted in profits of about $300 million and 36% increase in earnings
per share. Market-cap is a respectable $8 billion.
There are too few strategic buyers who can afford a friendly acquisition
of this size. Siemens and Schneider are direct competitors and would
likely be blocked by anti-trust rules. GE, Emerson and ABB continue
to feign interest, but don't seem to like the strategic misfit. Honeywell
(Industrial Process Solutions) was once a strong strategic partner, using
RA network software and hardware developments to strengthen its own
solutions portfolio; but then that Division of Honeywell itself got into
trouble and interest fizzled.
Rockwell's current healthy $ 8 billion market cap makes it difficult for
a peer company like Eaton (sales $ 9 billion, market cap $ 10 billion)
to acquire at a premium. But, Danaher (sales $6.5 billion, market-cap
$ 18 billion) may have a better shot, if it chooses. In the meantime,
Rockwell Automation remains "independent".
Don Davis' pay is still more than double that of CEO Nosbusch, plus
healthy stock options. But, Don's efforts with the analysts seem to
be paying off - ROK stock has climbed steadily to $43 (Nov. 2004),
a healthy 25 times trailing earnings and well above the level at
which he was supposed to be exiting. But he hasn't departed - yet.
So, what's he waiting for? A Nosbusch nudge? Or retirement age?
Stay tuned...
Forbes (Nov. 15, 04) - Choreographer of the Assembly Line
Some of the history - Whither Rockwell Automation?
Provide your own comments on the Rockwell Automation weblog
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ABB has recovered - growth strategy in China
ABB is basically a well-managed company. But, with a flurry of unwise
acquisitions and a weak global economy, the automation major stood on
the brink of bankruptcy two years ago. With $ 1.2 billion asbestos
claims in the US against acquired Combustion Engineering, ABB posted
a record net loss of $783 million in 2002. In response, broad cost
cutting programs were launched, several thousand jobs were slashed
and multifarious divisions were divested.
Chairman Juergen Dormann took over the reins and has lived up to his
reputation as a superb manager, putting ABB back on an even keel.
The company posted a Q3 2004 net profit of $98 million, improved
from a loss of $283 million compared to last year. Sales rose to
$4.8 billion, from $4.6 billion in the 2003 July-September period.
Orders were $4.8 billion, up from $4.4 billion. Net profit for the
first 3 quarters was $188 million, compared with a loss of $388
million in 2003. Sales rose to $14.1 billion, up from $13.7 billion.
Juergen Dormann will now relinquish the roles of president and CEO in
January 2005 and revert to his role as Chairman. He is being replaced
as CEO by Fred Kindle, who joined ABB in September 2004 from Swiss-based
Sulzer AG. It remains to be seen how Kindle will fill Juergen Dormann's
big shoes.
Now, with expansionist moves in China, ABB plans to hire 5,000 new
employees and double its orders and revenues to $4 billion by 2008.
China is currently ABB's third largest market, after the US and Germany.
With $18 billion worldwide sales, $ 2 billion now (2004) comes from
China. ABB has 105,000 employees, and 7,000 already live and work
in China. This will grow to 12,000 by 2008. China will be ABB's number
one market in 5 years.
Here is ABB's 5-point strategy for China:
- 20% growth per year for the next 3-5 years.
- $600 million new investments.
- Buying materials locally to build complete product lines.
- New R&D center in Beijing, to meet Chinese customer needs.
- Develop local talent.
When the going gets tough, the tough get going!
ABB Reports Higher Third-Quarter Profit
ABB chairman outlines China strategy
Read ABB's troubled history - The ABB Blahs
Provide your own feedback on the ABB weblog
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