The shrinking ranks of the automation leaders
In the industrial automation business, you can count the number
of $ 1+billion companies on your fingers. Then count the companies
between $ 100m to $ 1bn; you won't get more than just a couple.
All the others who seem to be in that range are simply divisions
of larger conglomerates. Why?
The problem with industrial automation is that it is NOT one market,
but rather a loose conglomeration of specialized applications and
vertical market segments. The big companies are all broadly spread.
Growth in industrial automation takes time, money and marketing,
which few really have, or can afford
At mid-size, there are the German "mittelstand" companies like
Weidmuller and Phoenix, which are approaching $1bn in revenue.
They primarily sell connectors and are trying to expand into
electronics, but have not succeeding in growing beyond $20-50m in
this arena. And there are young technology leaders like Beckhoff,
still around $ 100m and growing. You'll find others, but they are
all smaller players, looking for growth in a deceptively big market.
There are lots of systems integrators who look like they are serving
big markets and can grow. But, visit the Control System Integrators
website to find out how many systems integrators have revenue beyond
just $10m. Not too many.
Most automation companies seem to get acquired when they approach
$100 million revenue. Rosemount and Modicon are good examples, and
there are many more. Measurex and Moore Products got a little larger
before they were inevitably acquired. National Instruments is an
interesting exception. It is public and has grown independently to
$400m, with market-cap of over $2b. It'll be interesting to see how
it grows over the next few years, beyond the control of original
founder, Jim Truchard.
I once asked a venture capitalist (VC) why he never got involved in
industrial automation. His response: no growth potential, too much
investment, for too long, and too little reward. Growth in industrial
markets is steady, but slow, and very few founders stay for the long
haul. It takes a different mindset to get to the next level.
The number of larger automation companies will shrink in this decade.
With stalled growth and profit, the ailing companies will get merged
and acquired, and fragmented divisions divested. I continue to predict
that the Automation Top-10 will inevitably become the Top-5. This year
(2004), you'll see this happen. If it doesn't happen, remind me;
if it does, I won't need to remind you.
Happily, there are some second tier mavericks and visionaries who
recognize the possibilities - and they will become the new leaders
of tomorrow.
This discussion is summarized from the chapter "Tomorrows Leaders"
in my new book "Automation Unplugged".
Read Automaion Unplugged - Table of Contents:
The Automation List - Automation Majors financial rankings
JimPinto.com - Tomorrow's automation leaders
Automation Techies.com - Dec. 2003 - Tomorrow's leaders
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