Jim Pinto keynote address at SPS EAA Exhibition Chicago
Next Tuesday, May 24, 2005, I'll be giving the Keynote Address at
SPS Electric Automation America 2005, in Chicago, IL. Please come.
My speech, "Automation Unplugged — Global Markets in the New Century"
will cover technology futures in electric controls, marketing and
global business.
The SPS EAA Exhibition and Conference is the first of a new exhibition
series being organized by Messe Frankfurt Inc., Atlanta, and Mesago
Messe Frankfurt GmbH. The Germans have experience with the huge
European exhibitions of past decades, such as Hannover and Interkama.
But, attendance at exhibitions has been declining, and they are now
looking for new growth in the US and other worldwide venues.
For the first time in the USA, SPS Electric Automation America is offering
a specialized event - as opposed to ISA, Manufacturing Week and others that
are broadening their scope because of declining attendance. This Exhibition
and Symposium is focused on electric automation technologies and will show
specific industry applications, from complete system to integrated
automation solutions.
Approximately 2,500 attendees are expected come from across the US,
Canada and around the world. They'll represent electric automation,
factory automation, electrical engineering, electrical drives and
controls, mechanical engineering, electronics, plant engineering,
electric measurement & controls, computers and network, automotive
engineering, chemical industry and academia.
If you're attending, please come early to attend my speech -
Tuesday 24 May, 8:30 - 9:30 am.
Visit the SPS Electric Automation America website
Automation World announcement of SPS EAA event
Return to the TOP
The philosophy of Bullshit
These days, I'm getting more and more irritated with the constant barrage
of advertising on TV. Everyone knows that the people on the screen are
actors, mouthing lines that they have practiced. They've been carefully
selected to look the part, but pretend to be real; indeed you'll see the
same actors playing totally different parts for totally different ads.
And we, the TV audiences, are the target.
It's lies. Everyone knows it's lies. Everyone knows that these are not
real users of the products. Everybody knows that the lines are rehearsed
and empty lies. But, it's expected. And we put up with it. Why?
OK, OK, I agree that companies need to advertise their products, and
I have no solution to propose. But, where else can you find such utter
BS being perpetrated on the public - regularly, everyday, every night,
all the time. It's supposed to appeal to the broadest possible audience,
and they test market their lies to find out which ones are noticed by
the most people. They keep looking for the broadest audience, stimulating
the lowest common denominator. The people who don't like it can switch
off and walk away. Which is what I often do.
Recently, a new kind of advertising is popular - gross exaggeration that's
supposed to be funny. Everyone knows it's bullshit. Hey, if that word
offends you, I'm sorry. But then I suppose you're probably being offended
regularly because this is common American slang. You may prefer other slang
like: humbug, claptrap, poppycock, balderdash (that's upper-crust English),
hooey, hogwash - depending on where you're from. I like BS. For me,
it expresses a lot. Interestingly, the word "bullshit" is both noun
and verb, which distinguishes it from many other similar words.
Well, along comes Harry G. Frankfurt, a retired professor of philosophy
from Princeton, the "Ivy League" University. I saw him on CBS "60 Minutes"
the other day, and previously on the Comedy channel. His theme struck
a chord with my pet peeves. And then I heard that his little book (which
costs about $ 6.00 on Amazon.com) has sold more than 150,000 copies.
Hey, that's more than my own ISA best-seller, "Automation Unplugged".
It turns out that Prof. Harry Frankfurt wrote an essay "On Bullshit" some
20 years ago, and then included it in a book he wrote a couple of years
after that, "The Importance of What We Care About: Philosophical Essays".
And then, earlier this year, he republished it again as this small book
which has had amazing success. Perhaps the timing was right.
To get to the point, Harry Frankfurt thinks that bullshit is defined,
not so much by the end product, as by the process by which it is created.
He writes, "One of the most salient features of our culture is that there
is so much bullshit. Everyone knows this. Each of us contributes his
share. But we tend to take the situation for granted."
Bullshitting is not exactly lying, and bullshit remains bullshit whether
it's true or false. The difference lies in the bullshitter's complete
disregard for whether what he's saying corresponds to facts in the real
world. The bullshitter does not reject the truth and oppose it, as the
liar does. Instead, he pays no attention to the truth at all. Because
of this, bullshit is a greater enemy of the truth than lies.
This compact little book attempts to provide a theory of this disease -
what it is, what it does, and why there's so much of it today. The result
is entertaining and enlightening. You might like to pick one up at your
local bookstore, or get Amazon.com to ship it to you.
Get Prof. Harry Frankfurt's book "On Bullshit" on Amazon.com
Interview with Harry Frankfurt - Princeton University Press
Return to the TOP
Cellevision is coming
A lot of big companies are betting billions of bucks that people will
want to use their cell phones for TV, music, gaming, gambling, navigation
and (some think) even tiny-screen porn.
The cell phone is the most personal and omnipresent gadget that has ever
been used in everyday life. It's always on, and always with you. There are
1.5 billion in use worldwide; last year 690 million were sold, 6 times the
number of computers (PCs and laptops combined). Suddenly this high-tech
gadget is morphing into something even bigger - the most exciting new tech
development since the Internet.
Americans bought $4 billion in wireless data services last year, though
most of that (85%) was for simple text messages - only about 30% did that.
60% came from easy ring tones downloads - grabbing Chewbacca's purr,
or Aahnold's "Welcome to Kah-lee-forn-ia" for a couple of bucks apiece.
Soon, wireless carriers will be able to send more data faster, to rival
DSL and cable speeds. Manufacturers are churning out phones with bigger
screens, 3-D graphics chips and awesome digital sound and video. Giant
companies and startup entrepreneurs are rushing to develop songs,
graphics, games and videos for these millions of tiny screens.
The mobile phone is the most exciting software platform in history.
It's connected to the Internet, it's truly global, and it is an
essential part of everyone's lifestyle. Cell phone games have low
development costs and require no inventory and no shipping.
You can already do a lot of things on your cell, though most people
don't do much beyond talking yet - perhaps games now and then, and some
digital pictures. But soon, even the most anti-tech will be tempted.
MapQuest will provide maps and driving directions, and others will
show what the traffic is along your route. Match.com will match people
and their needs; there'll probably even be a cell phone version of eBay.
You can look up movie-reviews, and restaurants. Why have an iPod, when
you can listen to music on your cell-phone?
The hottest new thing is TV VCasts, with lots of channels providing
60-second mobile episodes, or "mobisodes". Some 300,000 people can now
get 24 channels of MobiTV from Cingular and Sprint. You can watch CNBC
or Fox Sports - the picture is jumpy, but it'll get a lot better.
But, of course, all this comes at a price - most services will carry
monthly charges - affordable and incremental, say $ 2-3 or the
unbeatable $ 9.99 a month.
Cellevision is coming!
This was summarized from a Forbes.com article by Erika Brown:
Coming Soon to a Tiny Screen Near You
Return to the TOP
More Google tips, tricks & trips
I've had a LOT of feedback from delighted people about Google's new maps
and satellite photos of anywhere in the US. Have you looked at a satellite
photo of your home? Try it! You'll be pleased.
There are lots of websites dedicated to "Google Sightseeing". You can
entertain yourself with all kinds of fascinating satellite views. Choose
any US State you wish to visit, or select types of structures (bridges)
or buildings, landmarks, crowds or large objects (boats, trains, etc.)
The views are surprising.
Hey, here's another useful Google tool. Enter any number - UPS, Fedex or
Post Office tracking number, area-code number, Vehicle ID number, UPC
codes, patent number, etc. and you'll get quick results. There are a couple
of tricks - see the web link below. But, you don't need to learn anything.
Simply type your next Fedex or UPS tracking number into Google, and see
what happens.
Google - search by Numbers
The Google Sightseeing website
Newsweek - Google Sightseeing
If you haven't yet tried it - Google Maps (and Satellite Photos):
Return to the TOP
Or, if you're lazy (you may miss some privileges) simply send a blank email message to :
Sign-up@JimPinto.com
with subject line :
"sign me up for JimPinto.com E-mail news".