Invensys: the big sale starts, the dance begins
Rick Haythornthwaite, proving that he's better at selling off
companies than running them, has taken a big step towards selling
60% of Invensys by hiring several major "investment bankers"
(that's just a respectable name for brokers). The sale is expected
to bring in about $2.5b, which (with a typical brokers commission
of about 2%) should net the brokers about $50m. Not bad for a few
months work, huh? Mind you, the banks who are driving the sale
probably brought in their buddies.
HSBC is managing the sale of Appliance Controls, expected to raise
about £400m. J.P.Morgan Chase will sell Climate Controls, expected
to sell for about £500m. And the Water Metering business is being
sold by Bank of America, looking for bids around £550m. Morgan
Stanley will "oversee" the sales and "advise" Invensys on the
"overall disposal program" - which means the others will focus
on bringing in the bidders.
There are only a handful of prospects who have pockets deep enough
to buy: Siemens, GE, Emerson, United Technologies, Schneider, etc.
The Japanese will probably be on the list, though they'll just
look but won't buy.
Smaller companies who are interested in just some of the pieces won't
be considered at this stage. The due diligence to sell just Eurotherm
or Wonderware (for example) would take just as long, and be just as
expensive. Invensys can't afford the time or the effort. The smaller
buyers will have to wait till the big fish buy the big parts. And,
when the new owner is ready to carve off pieces they don't want,
the second-tier buyers will crowd around looking for deals. You can
imagine the buzz that is already ongoing around the outskirts.
The mating dance of the whooping cranes
A sale like this is orchestrated like some strange "mating dance of
the whooping cranes". After a few days (or weeks) of frantic milling
around to make it look like they've earned their commissions, the
brokers (shall we just call them that?) will prepare a "memorandum"
(the name for several bulky binders worth of impressive projections
and powerpoint presentations). These will be personalized (looks
impressive, but doesn't mean much) and then sent to a designated
contact at each prospect. Everything is marked "Highly Confidential"
- funny, because lots of people get to take a look.
All the buyers feign interest and assign a bunch of MBAs to study the
documents, thereby getting (at the very least) some valuable marketing
and business information. Then they send in their visiting teams, to
survey the unfortunate companies-for-sale. Few are informed who the
streams of visitors are, but everyone knows who is congregating in the
conference rooms. And the senior people line up dutifully like a bunch
of cattle in a meat-market, not knowing who will be their next boss.
And then the arduous process of collecting the bids begins. This is
where the best of the brokers earns their bucks. It's a complicated
and peculiar process of pretending to be shocked and feigning naiveté,
give or take a hundred million, here and there.
The good part is that the saga will finally conclude. Many good
Invensys companies, and their people, will soon be settled under the
ownership of another company which has paid a lot of money for them,
and wants them to succeed.
And while all this is going on, Rick Haythornthwaite insists that
he will turn Invensys around, after selling off two thirds of its
assets, and leaving it focused mainly on automation systems. But,
there is little doubt about what he will do when some of the bidders
(GE, Siemens, Emerson, Schneider) decide that they are interested
in what remains.
Invensys hires banks to sell energy units
Invensys weblog
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